personal trainer testimonials

Utilizing Personal Trainer Testimonials Effectively

by David Bohmiller
^{Co-founder of Epicenter Training}

How to Use Personal Trainer Testimonials Effectively!

As an independent personal trainer, you're not just a fitness expert—you're also a marketer and entrepreneur. Building a successful business relies not only on your training expertise but also on your ability to showcase your value to potential clients. One of the most powerful tools in your arsenal? Personal trainer testimonials.

let's explore personal trainer testimonials!

take control of your income:
learn how to set your personal training rates!

Set your PT rates with our FREE spreadsheet. Fill in the yellow-highlighted cells & our formulas do the rest. Enter your info to try it!

affiliate disclaimer

Links on the rest of this page include "affiliate links." If you click on them and buy, Epicenter Training LLC earns a small commission at no cost to you. We only recommend products and services that we know and love and which we believe will be genuinely useful to you. See our affiliate policy for more information.

Strengthen Your Brand with Compelling Personal Trainer Testimonials

Building trust and credibility is critical to attracting new clients and retaining current ones. Your prospective clients want to know that you can deliver results and provide an exceptional training experience. Personal trainer testimonials serve as social proof, demonstrating to potential clients that others have had positive experiences working with you.

The Key to Building Client Trust: Crafting Effective Personal Trainer Testimonials

It's not just about collecting testimonials—it's about crafting them effectively. A generic "Great trainer!" won't cut it. Encourage your clients, with recommended writing prompts, to provide detailed feedback about their experience. Ask them to share specific results they've achieved, challenges they've overcome, moments that stand out, and what sets you and your training apart.

Our favorite personal trainer testimonial software, Testimonial, allows your clients to submit their testimonials in video or text form. This provides for visually-appealing diversity of presentation on your site and social channels. Not only will prospects be able to read your clients' testimonials, they'll be able to hear how impactful your training has been.

BONUS: Testimonial's free tier (allowing up to 12 testimonials with 2 in video and 10 in text), makes use of AI to scan your existing website, and recommend an initial set of questions, as writing prompts, to help guide reviewers in singing your praises. Edit these, or add new ones, as you see fit!

- testimonials -

build credibility and accelerate results

Showcase customers' positive experiences, building trust and reassuring prospects of your expertise and results.

Simplify collection, display, and social media sharing with Testimonial.

Don't waste hours fidgeting with Canva.

Get captivating testimonials in minutes, take back your time, and spend it instead on big picture business builders!

Try Testimonial!

Streamlining Success: Implementing a System for Personal Trainer Testimonials

To maximize the impact of your testimonials, you need a system in place for collecting, organizing, and displaying them. Investing in software designed for this purpose can save you time and ensure that your testimonials are showcased prominently on your website and social media channels.

Back-and-forth email threads are time-wasters. The same is true of the time dedicated to getting a Canva creation to look just right. It's exhausting. Efficiency is key in creating business impact, and advances in technology are here to help you finish time-draining tasks faster, so you can turn your focus to the big movers.

Unlock Your Potential: Strategies for Leveraging Personal Trainer Testimonials

Once you've collected a bank of testimonials, leverage them across all your marketing channels. Incorporate them into your website, social media posts, email newsletters, and printed marketing materials. The more places potential clients see glowing reviews of your services, the more likely they are to trust you and reach out.

sharing your personal trainer testimonials

When clicking "Share" in Testimonial, you'll have several options, including:

Get the link - copy and paste the url
Embed the testimonial - copy and paste the HTML code
Create an image
Share on Twitter (now X)
Share on LinkedIn
Share on Facebook

In 1, 2, or 3 clicks your testimonial will be designed and posted across platforms.

Testimonial's wall of love embed options

As you collect testimonials, you'll have options on how to present them. You can elect which you include in your "Wall of Love," and how you'll showcase these. Here are a few of those options:

Masonry - Animated: Vertically-scrolling tiles
Masonry - Fixed: Fixed tiles
Carousel - Slider: Horizontally-organized tiles with automatic and/or manual scrolling options
Single Image: Present individual testimonials, from the Wall of Love, where you believe they'll have the most relevance and impact

testimonial tags

One more favorite feature of ours in Testimonial is the ability to create multiple Spaces (aka invitations) and to enable tags to categorize your received testimonials.

In tagging your testimonials, you'll be able to align them with particular programs, products, or services, making their display more relevant and impactful.

Enhance Your Marketing Strategy: Utilizing Personal Trainer Testimonials Effectively

Personal trainer testimonials are more than just words—they're powerful marketing tools that can help you stand out in a crowded field of client choices. By collecting, organizing, and displaying your testimonials effectively, you can build trust with potential clients, showcase your expertise, distinguish yourself from competitors, and ultimately grow your business.

key takeaways of personal trainer testimonials

Trust is crucial in attracting new clients, so encourage detailed testimonials highlighting specific results. Invest in software to streamline collecting and displaying testimonials, maximizing their impact. Leverage testimonials across all channels to reach a wider audience and differentiate yourself from competitors.

Testimonials are powerful tools for building credibility and attracting new clients. Apply these strategies and you can elevate your personal training business for long-term success.