how to improve social media

getting better results and outcomes as a personal trainer using social media

How to Improve Social Media
David Bohmiller

by David Bohmiller
Co-founder of Epicenter Training

How to Improve Social Media Results and Outcomes as a Personal Trainer!

In fitness businesses, effective content marketing is key to standing apart from the crowd and building a loyal client base. As personal trainers, we juggle the creation of short-form and long-form content to engage our target audience. However, many trainers aren't utilizing these content types to their potential. Read on for practical advice on maximizing your content marketing strategy by transforming your approach to social media and content creation.

Let's explore how to improve social media as a trainer!

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Understanding the Roles of Short-Form and Long-Form Content

In content marketing there's both short-form and long-form content, each with its own benefits. Short-form content, such as Instagram posts and stories, is quick, easy to consume, and excellent for maintaining frequent presence. Long-form content, like blog articles and YouTube videos, allows for deeper engagement, providing valuable information that can build trust and establish you as a go-to authority in your field.

The Misuse of Long Captions on Short-Form Platforms

a common mistake many personal trainers make is investing significant time in writing lengthy captions on platforms designed for short-form content.

A common mistake many personal trainers make is investing significant time in writing lengthy captions on platforms designed for short-form content, such as Instagram. While it can feel like you're sharing valuable insights, most users skim over long captions, reducing effectiveness. Instead of spending time writing long captions that are often overlooked, there's a more strategic approach you can take.

Repurposing Long Captions for Greater Impact

If you find yourself writing long captions, consider repurposing this content into articles for your website. Many people think they aren’t good writers, but if you can write a long caption, you can write an article. This shift makes better use of your time and creates content with a longer lifespan and greater potential for engagement.

The Short Shelf-Life of Instagram Posts

Instagram posts, while impactful in the short term, quickly become obsolete. Within hours to days, your hard work gets buried under a flood of new content, making it nearly impossible for new followers to discover your posts. This is because Instagram functions more like a real-time feed rather than a search engine.

this is because instagram functions more like a real-time feed rather than a search engine.

The Lasting Value of Website Articles

As a preferred alternative, articles on your website have a much longer shelf-life. They're more likely to be found through search engines, providing ongoing value to readers long after their initial publication. This sustained visibility drives traffic to your site, increases engagement, and helps you build a stronger online presence.

Social Media for Personal Trainers

Strategies for Short-Form Content

To make the most of your short-form content, focus on keeping it concise and impactful. Write short, engaging captions that capture attention quickly. Use visuals effectively and include calls-to-action that guide your audience to more detailed content on your website.

Bridging Short-Form and Long-Form Content

One of the most effective strategies is to use your short-form content to drive traffic to your long-form content. For example, an Instagram post can introduce a topic and include a link to a detailed blog post. This helps you build trust with your audience and encourages them to subscribe to your newsletter, ensuring repeat contact beyond unpredictable social media algorithms.

Leveraging YouTube for Long-Form Content

YouTube is another fantastic platform for long-form content. Unlike Instagram, YouTube functions as a search engine, allowing your videos to be discovered over time. If you're comfortable on camera, creating YouTube videos can help you build trust and engage with your audience. Videos, much like articles, have a longer shelf-life and can continue to attract views and build your brand well beyond their initial posting date.

Differentiating Yourself in a Crowded Market

The market is flooded with personal trainers posting similar content on social media. Enough so that it's tough for would-be clients to tell what makes anyone unique.

To stand out, stop doing what everyone else is doing. Instead, provide significant value by turning your long captions into full-length articles and YouTube videos. This enhances the quality of your content and extends its reach and longevity. For nearly the same amount of effort, you can achieve a greater positive business impact by making your content more accessible and enduring.

key takeaways of how to improve social media for personal trainers

Maximizing your content marketing strategy involves a harmony of short-form and long-form content. Avoid the common mistake of lengthy social media captions and instead, repurpose that effort into creating lasting, valuable content on your website and YouTube.

By doing so, you’ll build a stronger online presence, engage more effectively with your audience, and differentiate yourself in a crowded market. Implement these strategies today and watch your content marketing efforts yield greater, more predictable, results and more prospects and clients from improved, organic traffic.


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